Serendipity (ser·en·dip·i·ty) n: the faculty or phenomenon of finding valuable or agreeable things not sought for; also : an instance of this.

Doesn’t it sound grand? Hasn’t it been explored in literature and film, pondered and hoped for by many? Serendipity– that just-out-of-reach idea that something amazing is waiting right outside our door. Isn’t it the reason we wear lipstick and a great pair of heels to dinner with a friend, just in case a handsome (single) man is at the next table? Or the promise that good things are to come, which keeps us toasting on New Year’s Eve and trying out new things or ideas?

Holly Finn at the Wall Street Journal wrote a piece on the concept of serendipity and how it has contributed to such famous, exciting entities as the Golden Gate Bridge’s bright orange-red color (a happy accident). The piece touches on dating sites, stating that online dating services which use algorithms to help users sort and contact potential mates has taken away the concept of serendipity from modern dating.

The piece says that recent studies show that traditional dating sites are no more successful in creating relationships than the haphazard and often treacherous experience of bar-hopping. Both tactics include the intent to “find someone,” but they lack a certain honesty of approach and thus potential for great reward. Tawkify hopes to return the concept of serendipity to modern dating. We hand-select people that are compatible not based on mathematical information or patterns, but human instinct and the genuine anticipation of mutual affection.

A Tawkify call is not proceeded by the exchange of photographs and meaningless “about me” declarations. Instead, it is a ten-minute meeting of the minds wherein two people can discover and enjoy each other for a window of time. When it doesn’t work, the matchmakers listen to each party to find out why and in turn to create a better match next time. When it does work, there’s no measuring the fantasticness of serendipity. There is no calculating how exciting and fun it can be to happily, accidentally, come across a person who might just turn into your next great love. This is the Tawkify Team’s ultimate goal for each user, and what sets us apart from the other guys.